Marketing on Internet Communications Security for Online Bank Transactions

نویسندگان

  • José María Sierra
  • Julio César Hernández Castro
  • Eva Ponce
  • Jaime Manera
چکیده

Everyday more companies extend the use of Internet apart from informational uses. The progression to more sophisticated Internet usage will need that customers trust on the security of the online transactions and on the security mechanisms involved in this protection. For that reason, moreover the common marketing techniques, some special marketing on Internet security will be needed. In fact, customers already are not satisfied with existing protections in Internet e-commerce services and the future of this potential global marketplace will depend on security.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Assessment of the Factors Affecting the Acceptance of Online Banking by Consumers with an Emphasis on the Aspect of Risk (Case Study: Customers of Refah Bank in Qazvin Province of Iran)

Nowadays, internet technology provides an opportunity for banks and financial institutions to take advantages in dynamic and competitive turbulent environment in their favor. In addition, considering the importance and status of internet banking and growing trend of it in the country in recent years, now banks and financial institutions have found that maintaining status and effective developme...

متن کامل

Three-Tier Security Model for E-Business: Building Trust and Security for Internet Banking Services

The biggest problem facing Internet banking today is the thorny issues of trust and security of online transactions. In fact, the vast majority of customers are concerned about the safety of their transaction, and they can’t simply trust the web fearing that their transactions and credentials might not be safe due to the increasing number of online Internet attacks. A new model for processing I...

متن کامل

Electronic Commerce, Automation and Online Banking in Nigeria: Challenges and Benefits

Electronic banking has been around for some time in the form of automatic teller machines and telephone transactions but with the advent of internet, more publicity has been witnessed. This issue of internet has equally given a new look to their transactions and mode of product delivery in banking services for the benefits of both the customers and the banks. The objective of this paper is to f...

متن کامل

Internet Banking Law: An Iranian Perspective Problems and Prospects of Introducing Islamic Microfinance in Azerbaijan Republic

Bank supervision and monetary policy are strategic concepts in the economy of countries. Development of electronic communications, especially in online and international spheres, has largely threatened financial services in view of security and illegal access to banking networks. Anonymity and identity theft has endangered electronic commerce by crimes like phishing, fraud and different types...

متن کامل

Factors Affecting Internet Banking Activities: A Case Study of a Community Bank

This research project investigated the subject of Internet banking activities for a major credit union in California. Community banks have not been the research focus for Internet banking. While large scale banks concentrate on applying information technology to improve their customization, smaller banks have to rely on their mobility, personal touch, and marketing techniques for individual cus...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2005